RECOGNITION AT THE “GERMAN BRAND AWARD 2022” FOR BRAND STRATEGY AND CORPORATE DESIGN
Pioneering lighting solutions that respect the night – this describes the concept of the WE-EF brand in a nutshell. The further development of the brand’s positioning and the implementation in the revised corporate design also impressed and convinced the distinguished jury of the “German Brand Award 2022”.
In the prestigious “German Brand Award 2022”, WE-EF was chosen as the winner in the category “Excellence in Brand Strategy and Creation – Brand Design – Corporate Brand”. With this award the jury of brand and design experts recognised WE-EF’s integrated brand identity, which translates the positioning as a pioneer in sustainable lighting into a new corporate design.
The German Brand Award is a competition initiated by the German Design Council with the German Brand Institute as the awarding authority. The awards for different industries, categories and disciplines of brand management were presented at this year’s awards gala in Berlin on 9 June 2022.
This award marks an important milestone for WE-EF in a comprehensive and ongoing transformation process. With the fresh identity that reflects WE-EF’s brand values, WE-EF wants to remain the first choice for international planners and architects in a changing world.